One of America’s foremost designers in the second half of the
twentieth century, Bonnie Cashin (1908 – 2000) was a pioneer in the
sportswear industry, specializing in modular wardrobes for the modern
woman “on the go.” Her lifelong interest in clothing design, however,
encompassed a number of careers on both American coasts. Growing up in
California, Cashin worked as an apprentice in a series of dressmaking
shops owned and operated by her mother, Eunice. In her teens she worked
as a fashion illustrator and dance costume designer. Between 1943 and
1949 she costumed more than sixty films at Twentieth Century-Fox. It was
not until midcentury, when she was over forty years old, that she began
designing the ready-to-wear for which she became best known.
Cashin favored timeless shapes from the history of clothing, such as
ponchos, tunics, Noh coats, and kimonos, which allowed for ease of
movement and manufacture. Approaching dress as a form of collage or
kinetic art, she favored luxurious, organic materials that she could
“sculpt” into shape, such as leather, suede, mohair, wool jersey, and
cashmere, as well as nonfashion materials, including upholstery fabrics.
Cashin’s aim was to create “simple art forms for living in, to be
re-arranged as mood and activity dictates” (Interview 1999).
Early Years
As a girl moving along the California coastline, Cashin developed a
love for travel and a keen eye for the clothing of different cultures,
which would underpin her later professional work. This interest in “why
people looked the way they did” placed her in good stead to begin work
in 1924, alongside Helen Rose, as a costume designer for the Los Angeles
dance troupe Fanchon and Marco. In 1934 her producers took over
performances at New York’s Roxy Theater and asked Cashin to join them as
costumer for the Roxyette dance line, the precursors and rivals to the
Rockettes.
Fashion and Film
In 1937 the Harper’s Bazaar editor Carmel Snow, an admirer of
Cashin’s costume designs, encouraged Bonnie to work in fashion and
arranged for her to become the head designer for the prestigious coat
and suit manufacturer Adler and Adler. Owing to the wartime focus on
American fashion design, she became so well recognized that she was
commissioned to design World War II civilian defense uniforms and was
featured in a Coca-Cola advertisement. By 1942, however, Cashin felt
boxed in by wartime restrictions. She returned to California to sign a
six-year contract as a costume designer with Twentieth Century-Fox.
Cashin designed costumes for the female characters in more than sixty
films. Her favorite projects, Laura (1944), A Tree Grows in Brooklyn
(1945), and Anna and the King of Siam (1946), also became American
cinematic classics. Designing for the lavish productions that typified
Hollywood’s golden age, she was expected to make innovative use of the
day’s finest materials to create historical, fantasy, and contemporary
wardrobes. She used the resources at the Fox studios to experiment with
designs for “real” clothing that she wore and made in custom versions
for her leading ladies’ offscreen wardrobes.
"Laura"
A Tree Grows in Brooklyn
Anna and the King of Siam
Return to Ready-to-Wear
Cashin returned to New York, and to Adler and Adler, in 1949. She
received the unprecedented honor of earning both the Neiman Marcus Award
and the Coty Fashion Critic’s Award within the same year (1950).
Displeased, however, with her manufacturer’s control over her
creativity, she decided to challenge the setup of the fashion industry.
Working with multiple manufacturers, she designed a range of clothing at
different price points, thereby specializing in complete wardrobes for
“my kind of a girl for a certain kind of living.”
In 1953 Cashin teamed with the leather importer and craftsman Philip
Sills and initiated the use of leather for high fashion. She made her
name through her unconventional choices in materials as well as her
inexhaustible variations on her favorite theme of adapting the flat,
graphic patterns of Asian and South American clothing to contemporary
global living. Through her work for Sills and Company, she is credited
with introducing “layering” into the fashion lexicon. In turn, she
credited the Chinese tradition of dressing for, and interpreting the
weather as, a “one-shirt day” or a “seven-shirt day.” Her layered
garments snugly nestled within one another and were easily converted to
suit different temperatures and activities by donning or removing a
layer. Cashin’s objective was to create a flexible wardrobe for her own
globe-trotting lifestyle, wherein seasonal changes were only a plane
trip away. Frustrated by the categorization of sportswear designer, she
declared that travel was her “favorite sport.”
Coach and the Cashin Look
In 1962 Cashin became the first designer of Coach handbags and
initiated the use of hardware on clothing and accessories, including the
brass toggle that became Coach’s hallmark. She revolutionized the
handbag industry. Unlike contemporary rigid, hand-held bags, her vividly
colored “Cashin-Carries” for Coach packed flat and had wide straps,
attached coin purses, industrial zippers, and the famous sturdy brass
toggles, the last inspired by the hardware used to secure the top on her
convertible sports car.
Without licensing her name, Cashin designed cashmere separates,
gloves, canvas totes, at-home gowns and robes, raincoats, umbrellas, and
furs. She also ran the Knittery, a consortium of British mills that
produced one-of-a-kind sweaters knit to shape, rather than cut and sewn.
Among many other industry awards, she received the Coty award five
times and entered their hall of fame in 1972; in 2001 was honored with a
plaque on the Fashion Walk of Fame on Seventh Avenue in New York
City.
Cashin worked until 1985, when she decided to focus on painting and
philanthropy. Among several scholarships and educational programs, she
established the James Michelin Lecture Series at the California
Institute of Technology. Cashin died in New York on 3 February 2000
from complications during heart surgery. In 2003 the Bonnie Cashin
Collection, consisting of her entire design archive and endowments for
design-related lecture series and symposia, was donated to the
Department of Special Collections within the Charles E. Young Research
Library at the University of California, Los Angeles.